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Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that people enthusiastic about business can be better with skipping the M.B.A. and focusing about the critically important concepts that actually make or break a business. According towards the author, much of what is taught in business schools is outdated; you're more satisfied saving the expense and finding alternative methods to master about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. Younger crowd explores the psychological side of business and examines how consumers consume information, make decisions, and judge what to do or to never do. Acknowledging the panoramic overview his approach necessitates, he carries a fairly lengthy set of sources to look for if more facts are needed. While Kaufman's rallying call will not likely eradicate the requirement or desire for M.B.A. degrees, he does provide a surprisingly solid alternative filled with information that even those already inside the workplace will respond to. (Dec.) (c)
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"I''ve run across few people who conceptually ''grok'' the best way to get things done much better than Josh Kaufman."
-David Allen, author of Getting Things Done
"File this book under NO EXCUSES. After you''ve read it, you won''t be open to people letting you know that you''re not smart enough, not insightful enough, or otherwise not learned enough to perform work that matters. Josh walks you over a worthwhile tour in the key ideas in business."
-Seth Godin, author of Linchpin
"No matter whatever they tell you, an MBA is not essential. Should you combine reading this book with actually trying stuff, you''ll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants
"A creative, breakthrough approach to business education. We've an MBA from the top business school, and also this book helped me understand business in a completely new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company
"An absolutely amazing book! I''m highly recommending this to any or all creative types, for the best overview with the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org
"Josh has synthesized one from the most important topics in business into the sunday paper that truly lives as much as its title. It''s rare to discover complicated concepts explained with your clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life
"An enterprising and thrifty way to hack business school. This is often a fantastic resource for motivated autodidacts looking to acquire into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Buy Some New Life
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