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'The most straightforward guide on the power of search.' (Start Your Business, April 2012)
In the age of Google, your company is searching.
Will they find you?
In today's searching world, customers utilize online search engines like yahoo first. Yet many companies simply don't realize acquiring customers from search engines like yahoo should be considered a core business strategy. Instead, they often concentrate on narrow goals, for example boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses which use data about how people search to see their product strategy will reach customers before the competition. Businesses that comprehend the importance of non-ad-based search acquisition will allow it to be central for their marketing mix, and may connect with high-quality customers for long-term growth and success.
Marketing inside Age of Google is often a practical help guide to harnessing the complete power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical book demystifies search marketing and explains proven methods it is possible to implement at your business today.
Not another book on AdWords campaigns, Marketing inside Age of Google instead concentrates on making your small business be noticeable in the "organic" searches that attract 86 percent of user clicks. Fox teaches you where companies get hung track of rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting while using people who desire to find you.
You'll also discover how to:
Integrate search strategy into all aspects of your respective business
Cut over the data and have the actionable metrics you need
Use data by what people are searching for as a valuable market research tool
Get your organization found through social media
And more!
Whether you are a sole proprietor or else you work to get a major global brand, Marketing inside the Age of Google will help you fully integrate search to your business and marketing activities—and give you a major advantage over competitors. --This text refers to a beyond print or unavailable edition of the title.
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